Let me introduce to you ...
A MAGAZINE BRINGS BACK YOUR CHILDHOOD
Target Audience: GenZ and Millennials
Insight: Gen Z have a great interest in exploring the past, Millennials need stress relievers while they are suffering lots of burdens in their life.
Big idea: A magazine that evokes memories of 8x, 9x to help them relive peaceful ages.
In Vol.1, issue 21, Hồi xưa Á magazine shows you the differences between Vietnamese childhood in the 1990s and 2010s.
Art Director, Designer: Khoi Nguyen (Josh)
Content Director, Photographer: Le Thao
Content Writer, Photographer: Hai Yen
Content Assistant, Content Writer: Trung Tin
Talking about the design, we choose blue and orange as the primary colors to represent 2 childhoods, orange for the 1990s and blue for the 2010s. The torn effect conveys a message of "tearing the barrier of time".
